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Prototypical Customer Avatar

• I believe that my prototypical customer would be a 19 year old college student, no bias in gender because my interviews have proved that, men and women both experience this need. I believe that this college student comes from the suburbs, who finally has some freedom in their life and wants too try new things. Also, I believe that this customer would be the type of college student to be twitter and internet savvy, the type that stays with current trends. This customer, either has no transportation or a scooter or bike, but most likely not a car. The customers hobbies probably include going out, going to the gym and hanging out with friends, being that their full time college students. If they have a scooter, I'd say it most likely be an old vespa replica, probably with a couple trendy stickers on the back. They probably watch shows like Thats 70 shows, narcos, how I met your mother, grey's anatomy and all other popular shows right now.  This prototypical customer definitely does not have children, and most likely is in the middle classed lived in the suburbs. This customer is overwhelmed by college, and that is why they need these Juul pods so badly. The addiction they have from the Juul is only made worse by all the stress from college, and starting off your adult life on your own. I believe that I do have a lot in common with my prototypical customer, especially since I realized this economic opportunity when I came to college this freshmen year.