Existing Market
New market
After conducting these interviews asking customers that use Juuls about my solution to the economic opportunity, I realized that my venture can be succesful. The interviewers showed me that if I want my buisness to be succesful the most important part is the location of the vending machines. The second most important part is realizing whats everyones favorite flavors are and finding a way to get them consistently .
- I believe that whats next in my pursuit of fulfilling economic opportunity is to make a vending machine with a variety of Juul and Phix pods. The next step would be to find out the most popular flavors, then figure out who will be my supplier and how I will be able to consistently get the pods. Then I would need to figure out the locations where I'd like to place these vending machines would be best to put in.
- Interview #1- The first person I interviewed was my brother, Nick, who is a customer and user of Juuls. I told him about my idea to place Juul Pod Vending machines in sttragetic locations to minimize the hassle that it is to buy Juul Pods. I decided to ask him what he thinks is next for me venture and what he would like to see as a customer. Nick said " I like the idea of your venture, I think whats next is to make sure where you put these are near bars and clubs like in midtown and downtown, and for the future, I think adding actual Juuls In the machines could help the profits."
- Interview #2- The second person I interviewed was my pledge brother, Zach, who is a customer and user of Juuls. I told him about my idea to place Juul Pod Vending machines in sttragetic locations to minimize the hassle that it is to buy Juul Pods. I decided to ask him what he thinks is next for me venture and what he would like to see as a customer. Zach said " I think you just have to make sure that the flavors that people wants are always available and the locations you place them have to be perfect."
- Interview #3- The third person I interviewed was my friend , Parker, who is a customer and user of Juuls. I told him about my idea to place Juul Pod Vending machines in sttragetic locations to minimize the hassle that it is to buy Juul Pods. I decided to ask him what he thinks is next for me venture and what he would like to see as a customer. Parker said " I think the most important part of your venture being succesful is that you figure out what are the best places to put the machines and make sure flavors are consistently provided."
New market
- My markets is for tobacco users mainly young college students and older teenagers who are with current trends, the opposite would be wealthy older people with transportation and no time taking problems.
- Interview #1- The first person I interviewed was my Grandmother, Janet, who is a customer and user of Juuls. I told him about my idea to place Juul Pod Vending machines in sttragetic locations to minimize the hassle that it is to buy Juul Pods. I decided to ask him what he thinks is next for me venture and what he would like to see as a customer. She said " I have no idea what a Juul is but it sounds healthier then tobacco, and if there is a demand for these pods then your idea could help everyone."
- Interview #2- The second person I interviewed was my Uncle, Marcelo, who is a customer and user of Juuls. I told him about my idea to place Juul Pod Vending machines in sttragetic locations to minimize the hassle that it is to buy Juul Pods. I decided to ask him what he thinks is next for me venture and what he would like to see as a customer. He replied " As a smoker, I think this is a good idea to increase the availability and popularity and help people stop smoking cigarettes."
After conducting these interviews asking customers that use Juuls about my solution to the economic opportunity, I realized that my venture can be succesful. The interviewers showed me that if I want my buisness to be succesful the most important part is the location of the vending machines. The second most important part is realizing whats everyones favorite flavors are and finding a way to get them consistently .
I found your take on the new market that you are trying to infiltrate interesting. I would think it would be much tougher to infiltrate the market of the older affluent community as opposed to younger tobacco users. What I found most interesting was the fact that the older market tended to like the idea, not because it would save them time, but because it will promote younger people to stop smoking cigarettes and switch over to the safer alternative.
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